Born in Ireland FABL is an artist who worked in radio many years before embarking on this journey.

There he conceptualised advertising and promotional solutions for clients ranging from small business owners to international brands. Most notably, a national award winning campaign delivered across multiple platforms along with real world interaction for the Road Safety Authority of Ireland.

In 2016 FABL saw himself at the forefront of social activism in Ireland collaborating with some of country’s most prominent media outlets, artists and creators igniting a conversation about mental health in a way not seen before.

Represented by Morgan the Agency, one of Ireland’s longest standing and most prestigious talent agencies for over thirteen years FABL has worked across multiple commercial projects.

As time passed FABL found himself with a camera in hand more and more resulting in the desire to shoot, collaborate and create pieces that coax us into looking at and engaging in the world around us in a mindful way.

FABL’s personal work revolves around occupation and how it impacts our world(s). When somebody or a group of people are in their element (for better or worse) he likes to be there with them immortalising that story and showing us a viewpoint otherwise overlooked.

Inspired by intertwining cultures FABL works overseas.

#AndSoTheFablGoes